A/B Tests

  1. Dashboard
  2. Engagement
  3. A/B Tests

Active Tests

4

Completed (30d)

8

Avg. Lift

+18.4%

Statistical Winners

6/8

Create A/B Test
Running Tests
Subject Line: Urgency vs Value

Email Running

Variant A 50%

"Last chance! 50% off ends tonight"

Opens: 42.3% Clicks: 8.2%
Variant B +12%

"Your exclusive 50% discount inside"

Opens: 47.4% Clicks: 9.1%
5,240 recipients | Started 2 days ago
82% confidence
CTA Button: Color Test

Email Running

A
Shop Now
CTR: 11.2%
B
Shop Now
CTR: 14.8%
C
Shop Now
CTR: 10.5%
3,600 recipients | Started 5 days ago
96% confidence
Send Time Optimization

Push Running

Morning (9 AM)
8.4%
Click Rate
Evening (7 PM)
9.1%
Click Rate
8,420 recipients | Started 1 day ago
68% confidence
Popup Headline Test

Onsite Running

Variant A

"Get 10% Off Your First Order"

Conversion: 3.2%
Variant B

"Join 50,000+ Happy Customers"

Conversion: 3.8%
12,450 impressions | Started 3 days ago
74% confidence
Recently Completed
Test Name Type Channel Winner Lift Confidence Completed Actions
Welcome Email Subject
Personalized vs Generic 		Subject Line Email Variant A +24.5% 98% Dec 18, 2025
Cart Abandonment Timing
1 hour vs 4 hours delay 		Send Time Email Variant B +18.2% 95% Dec 15, 2025
SMS Length Test
Short vs Detailed message 		Content SMS Variant A +8.7% 92% Dec 12, 2025
Push Notification Emoji
With emoji vs Without 		Content Push No Winner +2.1% 62% Dec 10, 2025
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