Engagement Analytics Overview
Total Messages Sent
284,520
+12.5%
vs last period
Avg. Open Rate
38.4%
+3.2%
vs last period
Avg. Click Rate
8.7%
+1.8%
vs last period
Conversion Rate
4.2%
-0.3%
vs last period
Campaign Revenue
$124,850
+18.4% vs last month
Revenue per Message
$0.44
+5.2%
Avg. Order Value
$82.40
+8.1%
Total Orders
1,515
+9.6%
Engagement Over Time
Channel Performance
Email
145K sent
42% open rate
SMS
62K sent
98% delivery
Push
48K sent
12% CTR
In-App
29K shown
8.5% CTR
Top Performing Campaigns
View All| Campaign | Sent | Open Rate | Revenue |
|---|---|---|---|
Holiday Flash SaleEmail |
2,845 | 45.2% | $12,480 |
Black Friday PromoEmail + SMS |
15,320 | 42.8% | $48,250 |
Weekly Product DigestEmail |
49,800 | 38.2% | $18,420 |
Cart AbandonmentPush |
3,240 | - | $8,920 |
Welcome SeriesEmail |
4,580 | 52.1% | $6,840 |
Engagement by Segment
Best Send Times
Darker colors indicate higher engagement. Best times: Tuesday 10 AM and Thursday 2 PM
Deliverability Health
97.8%
Delivery Rate
0.12%
Spam Rate
Delivered
278,240 (97.8%)
Soft Bounces
4,120 (1.4%)
Hard Bounces
1,820 (0.6%)
Spam Complaints
340 (0.12%)
Healthy: Your deliverability metrics are within optimal ranges.