Engagement Scoring
Avg. Engagement Score
72.4
+4.2
vs last month
Highly Engaged
12,840
Score 80+
At Risk
3,420
Score 30-50
Inactive
1,890
Score below 30
Score Distribution
Score Segments
Champions (80-100)
28%
Engaged (60-79)
35%
At Risk (30-59)
25%
Inactive (0-29)
12%
Scoring Factors
Configure| Factor | Weight | Avg. Contribution |
|---|---|---|
|
Email Opens
|
25% |
|
|
Click Activity
|
30% |
|
|
Purchase History
|
25% |
|
|
Recency
|
15% |
|
|
Website Visits
|
5% |
|
Score Trend (Last 6 Months)
Top Scoring Contacts
View All| Contact | Score | Trend | Last Active |
|---|---|---|---|
|
JD
John Doejohn@example.com |
98 | 2 hours ago | |
|
SW
Sarah Wilsonsarah@example.com |
96 | 5 hours ago | |
|
MJ
Mike Johnsonmike@example.com |
94 | 1 day ago | |
|
EB
Emily Brownemily@example.com |
92 | 3 hours ago |
Recommended Actions
3,420 contacts at risk
These contacts have declining engagement scores and may churn soon.
Create Re-engagement Campaign12,840 champions identified
Your most engaged customers are ready for loyalty rewards.
Launch VIP CampaignScore optimization tip
Contacts who receive personalized content show 23% higher engagement scores on average.