Custom Attributes
Define custom data fields to store additional customer information.
| Attribute Name | Display Name | Data Type | PII | Required | Default Value | Used In | Actions |
|---|---|---|---|---|---|---|---|
lifetime_value |
Lifetime Value | Number | No | No | 0 | 4 Segments | |
total_orders |
Total Orders | Number | No | No | 0 | 3 Segments | |
preferred_category |
Preferred Category | String | No | No | - | 1 Segment | |
birthday |
Birthday | Date | Yes | No | - | 1 Journey | |
company |
Company | String | No | No | - | - | |
customer_type |
Customer Type | Enum | No | No | individual | 2 Segments |